Dell
Dell Inc., along with its subsidiaries is engaged in manufacturing, sale and after sale services through out the world. They take up manufacturing from the very first stage of designing. Their product range include Desktop PCs and workstations, notebook computers, networking products and servers, storage solution, tape and disk backup systems and removable disk backup. The company offers operating systems, office and business applications, anti virus and other security software, entertainment software besides printers, televisions, networking & wireless products, digital cameras, scanners, power adapters etc. The products of Dell are sold directly through their representatives, telephonically, through online and various other indirect sales channels. To provide integrated IT solutions, Dell has entered strategic alliance with Parot Systems Corp.
The Dell Computer was established in the year 1984 with a little initial capital of $1000 only by Michael Dell with a unique idea of selling customized PC to the customers directly without routing it through any agency or middlemen.
Dell Computer recorded unprecedented growth rate in four years and its market capitalization reached to $85 million. Dell spread its wings globally in late 1990 proving its cross culture capabilities and covered Asia Pacific/Japan.
There are 13 direct sales operations of Dell in Japan, Korea, Macau, Thailand, Singapore, Australia, Malaysia, New Zealand, Taiwan, Brunei, China, Hong Kong and India. It covers 31 markets through distributors’ network.
Dell has created manufacturing facility in India in 2007 in Tamil Nadu State where desktop computers are produced. Dell has also entered into retail partnership with Carphone Ware House, Bic Camera, Gome, Staple and Wall Mart. Visit: www.dell.co.uk