Seeding of Mothercare started as back as in 1950 by Selim Zilkha. Selim Zilkha, a US citizen, who had served in World War II in US armed forces, was in search of some other business in Britain. Initially he had to face many failures and hurdles. But he was never discouraged. Some time in 1960 he bought WJ Harris stores. WH Harris was a chain of 50 stores of traditional baby carriages and nursery furniture. Selim Zilkha changed its name to Mothercare. The company became public in the year 1972. History of Mothercare is that of mergers and takeovers. Today Mothercare is the largest clothing and accessories retailer mainly for mothers and their young children having over 370 store outlets across the Europe, Middle East, Asia and Great Britain. Owner of Mothercare is Storehouse plc. They are involved in the business of children’s apparel and maternity wears. Every item of child’s furniture, stroller, baby food, apparel, infant-wear and child-wear is available with Mothercare at very reasonable price. It is a best place for meeting the requirements of mothers and mothers-to-be. Mothercare is a name known by everyone in United Kingdom. A customer can purchase their products online. There was a suspicion at certain quarters of customers that online marketing of Mothercare may not be successful. Proving all of them wrong, Mothercare is today a story of success. The product range of Mothercare consists of clothes, car seats, toys, bathing products, gifts, strollers, maternity wear and push chairs etc. Mothercare offers voucher and discount codes from time to time which makes their products available at concessional prices.