Uniqlo
Uniqlo is a Japanese clothing retail major. They are expert in designing casual wears and clothing. Uniqlo is registered in Tokyo Stock Exchange. In terms of profit and sales, Uniquo are the market leaders in manufacturing, retailing and designing the wears. The store outlets of Uniqlo are prominently located in United Kingdom, Hong Kong, France, Singapore, South Korea and United States. Uniqlo has several other store outlets in various other countries also. A customer really enjoys while shopping in their store outlet in a comfortable and customer friendly ambience.
With the addition recently opened two stores in Chengdu and Beijing, Uniqlo owns 23 store outlets in China. Not much recent past, Uniqlo has launched their product through a very innovative technology which was never applied by any other company till then. Uniqlo launched their latest product named ‘heat tech inner wear’ through this marketing method and distributed on 18th November 2008 tens of hundreds of pieces of outfits in Times Square, New York. What the Uniqlo did was that they took a big human vending machine to be operated by one male and one female comedian; two representatives of Uniqlo were also present outside the machine on the spot.
These two representatives wore silver suit; roaming around the Square with thermograph scanner in their hands, they pin pointed the hot and cold points of the body of persons available there. After identifying the hot and cold points of the body, one can push button of the vending machine and the outfit suiting to your heat of your body comes out. This was really a new concept of selling products which publicized their product widely. Know more about Uniqlo. Visit: www.uniqlo.co.uk